JAKARTA, May 10th, 2023 – Digiasia Bios Pte. Ltd, Indonesia’s leading embedded finance as a service (EFaaS) solutions provider, announced the appointment of Hendra Widjaja as the company’s Deputy Chief Executive Officer, effective from May 8th, 2023. In this role, Hendra will lead the supply chain lending vertical and lending-as-a-business and support the strategy and funding functions of the company’s expansion plans in Indonesia and SE Asia.

Hendra Widjaja has been the Founder & CEO of Nexis Kapital Investama with investments in several well-known companies in the digital and financial services industry. He is also an investor across multiple rounds in Digiasia Bios, from the seed stage to Series A.

Alexander Rusli, Co-Founder of Digiasia Bios said, “We are excited to have Hendra Widjaja, one of our earliest backers and investors, join our management team. Hendra’s joining our management team will further drive our efficiency, profitability, and growth journey to the next stage. His experience in investments, growth, and exits within the tech and banking space will be invaluable to the company and our shareholders.”

“I am very happy with the growth of Digiasia even though it has just been 6 years old. I am particularly excited to work with the founders and senior team and from my first seed investment 5+ years ago. I’ve been impressed with their vision and their execution capabilities. The timing of my joining the company in a management capacity is ideal – right when it transitions from start-up growth stage to profitability.” said Hendra Widjaja who has nearly 30 years of experience in top companies in various sectors in Indonesia and Southeast Asia.

Digiasia Bios in Indonesia currently has 4 licensed assets (Digital Payment), (P2P Lending), (Remittances) and (Digital Financial Services (LKD) as well as minority investments in a commercial bank and in a card issuance company. It generates profitable revenues at scale through the integration of its product suite through a series of APIs or data calls from partner applications and web interfaces. Its partners include leading digital and fintech companies, Government companies and institutions, telecom and FMCG companies and their distributors/ supply chains, leading regional and global banks, and religious and social organizations.

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